![]() | EuroCave SoWine Home Wine Bar -Silver Trim... | |
| List Price: Price: $395.00 ![]() | ||
![]() | Giant White Wine Stem Cooler | |
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![]() | The Complete Wine Taste & Aroma Kit | |
| List Price: Price: $199.95 ![]() | ||
Giant White Wine Stem Cooler
The Complete Wine Taste & Aroma Kit
Wine Cellar - Twelve Bottle Stainless Steel Finish by Wine Enthusiast
Riedel Cornetto Single Crystal 12-5/8-Inch Decanter
How Wine Enthusiast became data enthusiasts - DMNews
Wine Enthusiast CIO Francis Juliano had worked with direct marketing firm Belardi/Ostroy ALC (BOALC) for two years when he brought that time-honored question to the conference table yet again: Are our marketing dollars being spent efficiently?
To answer that, the BOALC team - providers of list services for Wine Enthusiast's online merchandise sales, catalogs, magazine and wholesale operations - capitalized on the companies' good relationship to offer more analytical, creative and diverse tactics. The results of the analysis caused a jump from single- to double-digit growth, says Juliano.
What went right? While list-related communications are often automated and firms must respond to demands for ROI, list service and direct marketing firms now benefit from creative looks at their data. Knowing how to look at a list to propose a new direction can boost a campaign's strategic vision and efficacy, according to practitioners. Most importantly, the revelations and tactics derived from data analysis can strengthen relationships with valued clients.
Evolving from list service to full-service multichannel marketing company isn't coincidental. It has been highly strategic for many firms in the space. BOALC hired strategists and consultants with brand and client experience, from companies such as Eddie Bauer and Red Envelope, then took more intimate steps with clients like Wine Enthusiast.
"As we [step] into a more strategic role, clients are willing to share more about their business with us," says Polly Bickel Wong, SVP of strategic consulting at BOALC. "We're not just talking about lists, strategies, opening up stores. We're helping them shift their marketing dollars more strategically through analysis. We're still focused on list services - we don't want to forget that - but what it means to be a good list manager is changing. It's growing."
For Wine Enthusiast, that meant looking at its customer data, giving structure to customer behavior and digging well beneath presumptions.
...Any specific christmas gift ideas for a 40 year old man?
Q: I'm trying to think of a Christmas gift for my fiancee - and would love to get some specific ideas!
** He's already got tons of computer games, an iphone, GPS, Nintendo DS, ipod, all the latest gadgets.
** He's a huge coffee and wine enthusiast, Though he's already got the fancy coffee/ cappachino machine and all kinds of accessories. I thought about getting him one of those wine storage things, but when I tested the idea he didn't seem to thrilled about that.
** He's also a huge european history buff so maybe something related to that might be a good idea.
** Last year I made him a coffee mug, so maybe I can make him something else.
** Also we now live in different states until next April, so perhaps something that can keep us connected.
** He also LOVES cheese (he's French :).
Got any specific ideas for me? I'm hoping to spend less than $200 but if it's a really good idea I might be willing to spend more.
THANKS
A: My husband is 42 and he is a HUGE coffee drinker also. I purchased him all kinds of expensive coffees and flavored coffees. My husband is a big history buff also, especially military history and war. I went online and did a search for magazines that had to do with that. I found him a few magazines that he would love and purchased one year subscriptions to them. That is an idea also.
How about a cheese of the month club? They will send a different kind of cheese to him each month.
Good luck and Merry Christmas.
I need christmas present ideas for a 40 year old man?
Q: I'm trying to think of a Christmas gift for my fiancee - and would love to get some specific ideas!
** He's already got tons of computer games, an iphone, GPS, Nintendo DS, ipod, all the latest gadgets.
** He's a huge coffee and wine enthusiast, Though he's already got the fancy coffee/ cappachino machine and all kinds of accessories. I thought about getting him one of those wine storage things, but when I tested the idea he didn't seem to thrilled about that.
** He's also a huge european history buff so maybe something related to that might be a good idea.
** Last year I made him a coffee mug, so maybe I can make him something else.
** Also we now live in different states until next April, so perhaps something that can keep us connected.
** He also LOVES cheese (he's French :).
Got any specific ideas for me? I'm hoping to spend less than $200 but if it's a really good idea I might be willing to spend more.
THANKS
A: How about an itune gift card?
Does he have a coffee bean grinder?
Wine of the month club?
I am completely at a loss on Christmas ideas...help!?
Q: I have quite a few people I need to buy for this year, but don't really have an idea of what or where to start. If I tell you a little bit about the people, could you help me think of presents that might work? My budget is pretty open.
Fiance: Already ordered him a Roku netflix player - need another idea, too. He's a complete and total movie freak. He's also really into martial arts, running, cooking, travel, and music. He already has all the clothes/shoes/accessories that he wants. He also really enjoys camping and the outdoors. He wanted a kayak, but we have no place to store that in our condo. He's a videographer by profession, so anything related to that would be good, but would also probably be more than I can afford. Any ideas?
Father: No idea. Help! He's very much a guy's guy, and loves woodworking and lathe work, and motorcycles (BMW - he's not a Harley guy or a biker type - just likes to ride.) He also likes music to some degree.
Fiance's mother: Again, help me. She already HAS everything she could possibly want, and has everything she could want/need to decorate her home. She runs a franchise jewelry business, and travels a LOT. She's really kind of a fun-spirited hippy chick. I like her. :-)
Fiance's Father/Stepmom: This is what's particularly stumping me. They are very well traveled and affluent - it's truly a 'what to get the couple who has everything' question. They work together as a team in higher education, travel all over the world constantly, and are highly interested in diplomacy, peace in the Middle East, and humanitarianism.
My sister: She is married and has 6 children. She is a nurse, and so is her husband. I'd like to get a 'family present', so I don't have to buy 8. She's into Yoga a lot lately, and loves to read.
My brother: Lives in Alaska with his wife and 16 year old daughter. He's a machinist, gun enthusiast, and hunter. He also loves motorcycles, snomobiling, and paintball. Read: Redneck. I would also like to get a 'family gift' for them as well.
My aunt: We are visiting her over the holidays, and I'd like to give her a 'thank you' gift for having us. She is in her late 60's, and enjoys dogs, gardening, cooking, wine, and travel.
A: HERES WHAT I COULD COME UP WITH
Fiance: Mp3 player,Tent, Air matress
Your Father:Electric Saw, Wood (lots),Woodworking tools






